OUR STORY
WHERE WE COME FROM
Started by Carlos Soto and Michael Arbanas and in the market by 2017, the idea of Nosotros was catalyzed by a college assignment, born from a passion for tequila. Our first expression, an unaged Blanco, put us on the map when it ultimately yielded “Best Tequila” at the world’s most respected spirits competition amongst many of the industry’s well-known brands.
We took our newfound credibility and funneled it into the craft-conscious California market. Originally without contacts in the liquor or dining industries, we’ve grown from a self-distributed underdog in uncharted territory to a climbing competitor on the ranks of cocktail menus and premium spirits lists in several states across the country. Today, we remain both independent and self-distributed with a team of 17 and several thousand retailers and hospitality partners.
WHERE WE'RE GOING
PURPOSE
To create premium-quality agave spirits that bring people together to celebrate authentic moments and drive toward a common good.
VISION
A bottle of Nosotros at the ready for any occasion, from quiet, simple moments shared between a couple of friends to celebrations marking the more notable moments in life.
MISSION
To inspire people to slow down, appreciate authentic experiences, and value quality over quantity.
HOW WE'LL GET THERE
QUALITY
Authentic craft and premium qualities are at the root of everything we do because quality over quantity never made more sense than while enjoying tequila.
BALANCE
Intentional duality celebrates that living well is just as important as living long. Our story, our lifestyle, and even our 50/50 agave harvest serve as emblems of that.
PURA VIDA
Live by the rules of the Costa Rican lifestyle — a peaceful, simple, and uncluttered life, with a deep appreciation for nature, friendship, and family; a real living that reflects happiness, gratitude, and satisfaction towards the daily experiences.
COMMUNITY
Consider our grassroots impact and leave people better than we found them, one encounter at a time.