Written by: Olivia Derin
LOS ANGELES + COSTA RICA, March 3, 2022 – World Wildlife Day gives us the opportunity to raise awareness of the world’s wild animals and celebrate their contributions to our planet. Nosotros Tequila & Mezcal, winner of the Best Tequila and a Double-Gold Medal at the San Francisco World Spirits Competition in 2017, is celebrating World Wildlife Day by raising funds and awareness for the Toucan Rescue Ranch in Costa Rica. Nosotros Founder and CEO, Carlos Soto, is a Costa Rica native whose passion for the environment and sustainability has remained a core pillar of Nosotros. When it came to a World Wildlife Day partnership for Nosotros, it was a no-brainer to support the Toucan Rescue Ranch.
The Toucan Rescue Ranch rescues, rehabilitates, and releases Costa Rica wildlife, including toucans, which are central to the Nosotros brand. The image of the Nosotros Toucan represents our Costa Rican and Mexican roots and spirit, with a special hint of California found in its wing. Simply designed yet rich with the power of storytelling, the Nosotros Toucan encompasses who we are and the stories that we have to tell while inspiring us to do good in the world.
“While I’m Los Angeles based now, Costa Rica will always be home. That upbringing helps you value nature and wildlife so much, and at the core, it’s something we’ve embraced as part of the Nosotros story. It’s made this initiative feel personal and it ignites passion across our team,” says Carlos Soto, Founder and CEO of Nosotros. “We believe wholeheartedly in the work that the Toucan Rescue Ranch is doing, and hope that this is just the beginning of our relationship.” Carlos Soto, Founder and CEO of Nosotros
From Thursday, March 3 through Sunday, March 6, Nosotros is donating 100% of the proceeds from their website sales to the Toucan Rescue Ranch in order to help provide care for toucans in Costa Rica, a place that Nosotros calls home. For Nosotros, World Wildlife Day is just the start of supporting Toucan Rescue Ranch.
While the core business of Nosotros is in California and Illinois, we are available at select partners in Costa Rica, the land of our roots. You can find us in Duty-Free at Airports, AutoMercados across the country, Copper and Stone in Las Catalinas, and top restaurants like Jaguar Negro in Escazu, Scala, and Citrus in Dominical, and Isolina in Barrio Escalante.
Sustainable practices are central to the Nosotros mindset and contribute to everything that the brand does. Nosotros believes that there will always be more to learn and do to help improve the world. While perfection may not be possible, Nosotros is committed to dedicating the time and resources necessary to make the world a better place.